AVGERINOS continues to pioneer in the beauty industry, combining luxury, naturalness and innovation. The company's eShop recently won the Silver Award – Best in Fashion & Beauty at the UX & CX Awards 2025, a distinction that confirms its philosophy of offering the customer an experience worthy of the quality of its products.
In the following interview, the company's founder, Christina Avgerinou, shares with us the strategy behind this distinction, the role of the digital environment in the customer experience and the next steps for the evolution of AVGERINOS' online and omni-channel presence.
TBP: What does this award at the UX & CX Awards 2025 mean to you and how does it reflect the philosophy of AVGERINOS?;
XA: For me personally, this award is a confirmation that the philosophy with which I started the brand remains alive and recognizable. I deeply believe that the customer deserves an experience worthy of the quality of our products, from the moment they discover us to the moment they use them.
The Silver Award at the UX & CX Awards 2025 shows that this commitment to quality, detail and care is also reflected digitally.
TBP: What were the key strategic points that led to improving the customer experience through your eShop?;
X.A.: Our strategy was based on three main axes:
1. Smart and clean design so the user can quickly find what they need.
2. Smooth and simplified purchase journey, with fewer steps and clearer guidance.
3. Improving the performance and technical infrastructure of the eShop through our collaboration with HappyOnline.
TBP: How do you combine luxury, naturalness and innovation in your products, in order to strengthen the relationship of trust with the customer?;
X.A.: From day one, my goal was to create products that offer real care, products that you want to use every day because they make you feel good about yourself.
We invest in high-quality natural ingredients, combining them with modern production technologies and innovative formulations.
In this way, we ensure that each product is effective, safe and completely in line with the needs of the modern consumer, which strengthens the relationship of trust we build over time.
TBP: How important is the role of the digital environment and social media in the overall customer experience for you?;
X.A.: It is extremely important.
The digital environment allows us to listen to the customer, learn from them, and build a human relationship, not just a commercial one. And that is of immense value to me as a founder.
TBP: What are your next steps or plans to further enhance AVGERINOS' Customer Experience?;
X.A.: We continue to invest in technologies and tools that will make the online experience even more personalized.
Our goal is to offer each customer suggestions and content that meet their real needs, to further develop the speed and convenience of the eShop and to enhance our omni-channel experience.
After all, Customer Experience is a continuous promise of evolution.
TBP: If you could describe the company's philosophy in three words, what would they be?;
X.A.: Vegan – Luxury – Earth approved.
They represent exactly what we stand for: high quality, love for the natural element and absolute dedication to the person who uses our products.
You can discover more about its products and digital experience AVGERINOS in www.avgerinoscosmetics.com
With this distinction, AVGERINOS confirms that the beauty experience is not only a product, but also an emotion, a promise of quality and care for each customer.
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