From the pollution of cities to the styling products we use almost daily, our hair is put to the test. The scalp gets tired, the hair suffocates and the styling doesn't seem to last as long as it used to. Just as the skin needs a detox from time to time to breathe, our hair deserves its own "detox treatment".
If you are one of those women who love clean, healthy, and light hair – without having to wash it every day – then it's time to discover a new chapter in hair care: the philosophy of hair detox.
What does hair detox mean?
Beyond a simple “cleanse,” detox is about holistic care. It’s the process of removing from the scalp and hair everything that burdens their natural function – pollutants, environmental microparticles, oiliness, product residue. And if you think this is only possible with strong shampoos and frequent shampooing, the new trend proves us otherwise.
With carefully selected natural active ingredients, innovative textures and practical application, hair detoxification is transformed into a daily wellness experience.
The minimal series that changes our routine
The “few but specialized” approach is constantly gaining ground. That’s why the company’s line BLUE, EVOZEN NOVA + PURE DETOX It was designed not to fill your shelf, but to meet your real needs with just three high-performance products.
1. Cool Refreshing Dry Shampoo Cream – The revolutionary option for waterless cleaning
It's not dry shampoo. It's a waterless cleansing cream, designed to freshen hair without leaving a trace of residue. Its texture is creamy and light, absorbs excess oil and dirt, while at the same time providing matte texture, volume and feeling of freshness.
It is ideal forstyling between washes, sensitive skin that cannot tolerate common aerosol dry shampoos, on days when you want volume at the roots without washing, but also for professional hairstylists who want to renew the client's hairstyle without water
What makes it unique?
- Non-aerosol (does not contain volatile gases – ideal for use in enclosed spaces and for people with respiratory sensitivities)
- Contains natural starch of plant origin, which acts like a sponge for oiliness, without clogging the scalp
- It doesn't weigh down the hair, which as we know is rare for most dry shampoos.
Use:
Apply a small amount to the roots of dry hair with your fingertips. Wait 1-2 minutes and style. Do not rinse out.
2. Detox Fortifying Serum in Cream – The smart protection you can't see but... can see
A product that works like invisible veil of protection in your hair. The creamy texture turns into serum with multiple action: detoxifies, moisturizes, strengthens and balances the scalp microbiome.
Why do we need it?
Dirt and styling product residue disrupt the natural balance of the scalp. This serum contains Lactobacillus Fermentation, a component that works such as probiotics, that is, it ensures the proper balance and health of the "ecosystem" in our head.
It is ideal fordaily use, even before or after blow-drying and for hair that is damaged by external factors such as the sun, exhaust fumes and dust. It is the alternative to leave-in conditioner. It styles without weighing down
Additional actions:
- Protection from oxidizing agents
- Hair nourishment and smoothing
- Strengthening elasticity
Use:
Shake the product, apply a small amount from roots to ends before or after styling, without rinsing.
3. Before-Cleanser Hair Mask – The pre-shampoo treatment you didn't know you needed
Hair absorbs better when it is clean and “rested”. detox mask before-cleanser works like preparation for whatever comes next. It removes dirt and product residue, while at the same time providing deep hydration and relief to the scalp.
What does it contain?
- Avocado – Rich in vitamins A & E, strengthens and moisturizes
- Linum Usitatissimum (linseed) – Gives elasticity and shine
- Aloe & Clay – Cleanses and soothes
Ideal for mothers that have been colored or heat-treated, for people who use heavy styling products and for professional use before smoothing, strengthening or reconstructing treatments
Use:
Apply to damp hair before shampooing. Leave on for 3-5 minutes and rinse thoroughly. Then continue with your usual routine.
Why does this series stand out?
At a time when sustainability, health and practicality are more important than ever, the series BLUE, EVOZEN NOVA + PURE DETOX incorporates all three of these principles. With travel-friendly packaging, clean beauty philosophy formulations and zero-waste application, it meets the modern needs of both professional hairdressers and demanding beauty lovers.
Caring is not a luxury. It is a conscience.
The tendency to detox is just the symptom. The essence is the shift towards conscious careAnd our hair, like our skin, deserves its own restart.
Her turn BLUE, EVOZEN NOVA + PURE DETOX is the new ritual for clean, healthy, light hair. With knowledge, without exaggeration. As it should be!
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